A competent media planning/buying agency across all media, GreeneGroup specializes in digital and online placements. Our efforts often support public and legislative activities of brands like BP and Intuit, as well as dozens of political campaigns. 

Who?
United We Dream is the largest immigrant youth-led community in the country and partnered with GreeneGroup to promote policies and political candidates that positively impact immigrant communities. With a goal of driving more than 80,000 youth to the polls in targeted districts.

What? 
Leading up the 2020 general and local elections, GreeneGroup and its partner’s executed custom digital ad campaign for 33 left-leaning federal candidates, (the majority of whom represented ethnic, cultural or religious minorities). 

How?
A series of sophisticated, dynamic digital advertising campaigns were developed to reach and engage current and potential voters. The campaigns were designed to work as an integrated web - complementing one another but also allowing the hopeful officials to promote their own merits. Digital/social/mobile featured banner ads, native text, short-form video content and custom content were fed into the community level for each applicable candidate. The ad buy ran across more than a dozen states and thousands of zip codes.  

Creative.
The creative was developed in strategic collaboration with partner agency Straightline Consultants, designed to amplify the emotional significance of highly sensitive topics by utilizing a wide variety of video and animated assets. Dynamic A/B testing was ongoing to ensure alignment. 

Outcomes.
GreeneGroup’s team of skilled experts, designed, executed and monitored all campaign outcomes, activating changes in real time. The result was 70% win rate among 33 total candidates.