Headquartered in Washington, D.C.,
GreeneGroup specializes in the design and build of engagement campaigns.
Whether your audience is on U Street, Main Street or Capitol Hill your campaign must: connect a helpful message to an empowered person, move people down a path from awareness, to engagement to advocacy, and deliver long-lasting, measurable behaviors.
We have 20-plus years of advertising and media expertise, on hundreds of brands and across dozens of industries. We align with every part of your marketing and communications to provide thoughtful, valuable support.
Areas of Practice
We are proud to partner with brands across sectors and industries, including government, associations, corporate/consumer and not-for-profit.
CORPORATE
For brands like the Washington Nationals, we've connected the region's beloved baseball team with it's passionate army of supporters, and Park attendees.
public brands
For government brands like CDC's Act Against AIDS, we developed media buys that deliver tough messages to hard-to-reach audiences.
associations
For associations like ASAE, we've underscored the value of national and local associations to policy influencers on Capital Hill.
agencies
For agencies like Ogilvy Washington, we provide strategic counsel, and campaign oversight.
non-profits
For organizations like United Way, we've built outreach that connects the organization with donors, advocates and a community that believes in its mission.
Leadership
IMANI GREENE,
PRINCIPAL
GreeneGroup was founded by Imani Greene, a 20-year, award-winning, marcomm veteran, with deep roots in advertising strategy, campaign design/development and media planning/buying and content distribution and discovery.
Imani has orchestrated advertising and communications campaigns at some of the most well-respected agencies in New York City and Washington D.C., including Ogilvy, McCann-Erickson, Saatchi and Saatchi, and Meredith. Imani's expertise spans all off and online media vehicles. Her strategic insight has been applied to a wide range of campaigns including advocacy, behavioral change, corporate/consumer, and more.
Imani is committed to service for women and communities of color and she has mentored, tutored and volunteered for more than two decades. She is also the founder of "Everyday Inspirations," which connects young mothers with trailblazers who may serve as beacons of inspiration to them.
Email Imani Greene.
Campaign Experience Examples
advocacy
MetLife
AAR (Association of American Railroads)
ACCCE (American Coalition for Clean Coal Electricity)
NRECA (National Rural Electric Cooperative Association
ACC (American Chemistry Council)
behavioral change
CDC (Center for Disease Control & Prevention’s) “Act Against AIDS”
NHLBI (National Heart, Lung and Blood Institute’s) “Red Dress”
CDC (Center for Disease Control & Prevention’s) “Screen for Life”
HHS (Health and Human Services’) “Healthcare.gov”
corporate / consumer
Smith Barney
US Airways
Coldwell Banker
Toyota Motors
Unilever brands
MICHELLE HARRIS,
MANAGING DIRECTOR
Michelle has over 15 years of nonprofit experience and has built an extensive executive career in community engagement, nonprofit operations, strategy and marketing - focused on research-driven solutions to increase revenue and customer engagement.
She most recently served as the Vice President of Business Development and External Affairs at the Software Information Industry Association where she led the marketing, branding and external affairs initiatives. Michelle worked to further the collaboration, advocacy and advancement of the technology industry, focusing on creating new strategic initiatives and designing unique partnerships that fostered innovation.
Michelle serves on the boards of the American Diabetes Association. She holds a Master of Science degree with a Marketing concentration from the University of Maryland and a BA in urban planning.